The Team
Who We Are
Alex Marx
Co-founder & CEO
Alex is a natural and specialty food industry veteran with over 15 years of experience managing natural and specialty food brands. He is a former Director of Category Management at KeHE Distributors. Alex has also served as a Sofi food award judge for the Specialty Food Association, has been a contributor for BevNET/NOSH, and works with a variety of foreign governments on boosting CPG trade into the US. Alex received his Bachelor of Business Administration in Food and CPG Marketing from Western Michigan University.
Jeff Knoll
Co-founder & President
Jeff has more than 10 years of experience representing natural and specialty food brands on Amazon. He co-founded Total Interactive Solutions in 2013 (Now cpg.io) and grew that business to over 22 million in annual revenue prior to the business being sold in 2017. He is a former Director of eCommerce North America at Manuka Health and eCommerce manager at W.M. Barr. Jeff received his Bachelor of Business Administration in Supply Chain Management from Western Michigan University.
Aryn Embretson
Director of Sales
Aryn has more than five years of experience launching both large scale and small, emerging brands into retail. She's been on every side of the sales chain with a background as a vendor, distributor and broker. She's come across hundreds of brands and knows how to make the smart, strategic decisions for growth. Aryn also serves in leadership positions in her personal life and received her bachelor's of Business & Economics from Wheaton College.