Optimize CPG

ABOUT US

Optimize CPG is a boutique sales management firm created to amplify the success of natural and specialty food brands both online and in-store

Sales Management

From sales and channel strategy to sell-in and execution, Optimize CPG helps new and emerging CPG brands effectively navigate the complex retail landscape.

Growth Strategy

We take pride in leveraging our industry connections and business know-how to create and execute custom growth strategies for our brand partners.

Brand management

From concept to shelf, Optimize CPG helps develop your brand presence. From packaging and sales presentations to pricing and promotions, we’ll help position your brand uniquely in the minds of your audience and the marketplace.

eCommerce expertise

Our core focus in eCommerce is building brand equity, increasing market share and growing profitability across all digital channels.

BRAND PARTNERSHIPS

To play, press and hold the enter key. To stop, release the enter key.

MEET THE TEAM

Co-founder & CEO

Alex Marx

Alex is a natural and specialty food industry veteran with over 15 years of experience managing natural and specialty food brands. He is a former Director of Category Management at KeHE Distributors. Alex has also served as a Sofi food award judge for the Specialty Food Association, has been a contributor for BevNET/NOSH, and works with a variety of foreign governments on boosting CPG trade into the US. Alex received his Bachelor of Business Administration in Food and CPG Marketing from Western Michigan University.

Co-founder & President

Jeff Knoll

Jeff has more than 10 years of experience representing natural and specialty food brands on Amazon. He co-founded Total Interactive Solutions in 2013 (Now cpg.io) and grew that business to over 22 million in annual revenue prior to the business being sold in 2017. He is a former Director of eCommerce North America at Manuka Health and eCommerce manager at W.M. Barr. Jeff received his Bachelor of Business Administration in Supply Chain Management from Western Michigan University.

Director of Sales

Aryn Embretson

Aryn has more than five years of experience launching new and emerging brands into retail. She has a background as a vendor, distributor, and broker. She's supported hundreds of brands and understands how to make smart, strategic decisions for growth. Her strong leadership skills extend beyond the workplace as she serves in leadership positions in her community. She received her Bachelor of Business & Economics from Wheaton College.